Ever wondered how insightful it would be if your automated email workflows were being tracked? Oftentimes, you are probably not even sure if your email marketing campaign is reaching people in a thought-provoking manner. This is where the work of email tracking tools comes into play.

Email tracking tools are your one-way ticket to a good follow-up strategy. They give you insights into the open rates of your email marketing campaign, read emails, if the email has been spammed, and all the other technicalities. This way, you can confirm when to follow up on your leads with more promotion while also providing you with the sights of the rejected ones. 

In this marketing piece, let’s talk about features that make up a good email tracker and provide you with a list of a few email marketing tools that possess those specs. 

What Should Email Tracking Software Have?

You cannot really narrow down every email tracking tool to a definite feature. Every software is made differently, perhaps to cater to different business needs. We have listed the most common features that a good email tracker must have.

• Automation: The foremost feature of an email tracking tool should be its ability to automate any tracking. Whether checking read emails or open rates, the function should be on automation so that email tracking is rigorous. 
• Holistic Tracking: A good email tracker must be able to track every aspect of an email campaign. Starting from email receipts, link clicks, open rates, to the date and time of respondents, it should all be a part of it. 

• Segmentation: Your email tracker must be able to categorize emails on the basis of open rates or just clicks. Not every email is considered open and read if it’s just clicked on. 
• Practical Pricing: Email tracking, essentially, is not a cheap activity; neither can it be done without a price. However, a good email tracker provides prices that are practical and has plans that businesses can afford. 
• Unlimited Email Tracking: You need bulk tracking, given that your email marketing campaign is automated and rigorous. Hence, whatever email tracker you pick must have unlimited email tracking in their plans. 

See Also: Disposable Email Checker Online

These are the common features you can use as a guide for looking for the right email tracking tools. These are the basic blueprint that makes up a good email tracker.

What Are The Best Email Tracking Software In The Market?

While there can be a ton of tracking tools, the best email tracking tools offer the best of an email tracker’s features. Here is a list we have for you.  

1. Salesflare CRM

B2B businesses that are just starting out – Salesflare is among the best budget email tracking tools for all your email needs. Salesflare, compatible with both Gmail and Outlook, allows you to complete your email lead nurturing by offering automated email sequences, tracking email for follow-ups, enrich data from contacts and the features go on and on. 

Even the deliverability rate is pro, keeping your emails protected from getting tagged with spam. So, try its mobile app for free. If it does suffice, the plans start from as low as $29/month, including CRM solutions for your marketing campaign. 

  2. Right Inbox

Right Inbox, the best out of email tracking tools for both B2C and B2B, is your best with Gmail. This software is exceptional for its follow-up scheduling, tracking, and degmenting email from open emails to clicked emails. Hence, if your business is working with only Gmail, Right Inbox is your email tracking tool. 

Apart from having email scheduling and follow-up reminders, this email tracker software provides extensive email templates that are great for crafting your email content. So, you can access the free trial, then use the free plan, or access monthly premium plans for $17.95/month.

3. MailButler

MailButler, a pro on compatibility, has extensive price points that cater to business needs on various levels. It is compatible not only with Gmail and Outlook but also with Apple Mail. And, mind you, there are only so many in the market that offer integration with Apple Mail. 

With MailButler, you can access customizable follow-up email sequences, real-time app notifications, link activity, and so much more on sales email tracking. The best part: the lowest plan on this email tracking software starts from as low as $4.95 and increases with requirements.  

4. MailTrack IO 

MailTrack IO, the oldest and trustable of all email marketing tools, is available as a browser extension. Regardless of the unavailability of a mobile application, the software is compatible with Gmail &G Suite. Not to mention, you can secure real time notification from email tracking on your email. 

The email tracking software avails open tracking, allowing you to trace email open rates and link click tracking. The email activity tracked through this software can help you gain insightful email analytics for the betterment of your campaign. Not to mention, you can avail the services for as low as $2.99/month.

5. HubSpot Sales Hub

HubSpot is an all-rounder in sales and marketing, the email tracking tools being a part of it. B2B, B2C, any email client you have to reach, HubSpot automates email outreach with no problem. The features include email automation, link tracking, CRM capabilities, and so much more.

The free plan of HubSpot offers you unlimited tracking. However, you can only gain 200 notifications per month. The premium plans can get expensive, starting from $15 to $3600/month. So, if you have got big bucks to spend on premium features, this might be one of the email tracking tools for you.

See More: Emailnphonelist

So, Are Email Tracking Tools Any Good?

Good email tracking tools offer the best leverage for boosting your email outreach. You can track email addresses and find out if they are active and ready to be long-time customers. So, if you are going to invest in one, it might as well be a reputable one. 

Here was our list of the email tracking tools and why you might need them in the first place. But if you find better deals, grab it. As we mentioned, email tracking tools are your leverage to gaining more sales.