Everyone wants to earn from social media platforms in 2025, so the social media market has become very competitive. There was a time when social media was used only for entertainment and communication. But now, people use it for branding, promoting their business, and engaging their audience. People are investing in social media profiles to be relevant and grab the attention of a larger audience, but are failing due to poor online video editing.

To grab viewers’ attention, you need exceptional content with proficient-level video editing. Video editing is one of the most important factors in making your content engaging. If the inner content is catchy but the video editing is poor, it gets ignored by viewers. To gain more views, you have to focus on video editing.

Let’s understand the few video editing tips that help you to up your profile on social media platforms for increasing followers and views!

1.     Grab the Attention of the Viewer in the First Few Seconds

You have one chance to create an impression. You have less than three seconds to capture a viewer’s attention on social media before they scroll by.

To up your profile and gain followers, start your videos with a catchy hook, which can be a dynamic animation, a strong remark, or even a surprising image. A strong hook informs viewers that your content is worth their time and motivates them to watch the video till the end.

Your video only gets attention when it’s edited properly, and if you are not sure about how to edit a video, you can get help from expert editors. They are skilled at crafting compelling introductions. You can make sure every video has an interesting beginning by hiring custom video editing services.

2.   Make Brief and Targeted Videos

The majority of social media sites are best suited for short and precise content. Facebook Stories, YouTube Shorts, Instagram Reels, and TikTok all encourage brief and focused content. To present the whole content in a short time, you have to edit it appropriately.

If you are uploading a video to YouTube, where long-form content can flourish, you still have to work on video editing. People do not prefer to watch a full video that they do not find interesting at first.

If you are targeting apps that prefer short videos, then aim for less than 60 seconds. Every second counts, so omit unimportant details and get right to the point. People visit your profile and view your content when it is brief and focuses on one topic. You can cut the extraneous parts and emphasize the most important moments with the help of online video editing features and tools.

3.   Include Subtitles and Captions

Accessibility and engagement depend on captions because more than 80% of Facebook users watch videos without sound. When you provide subtitles and captions clearly, then your message will be understood even if the sound is turned off.

Additionally, it increases viewing duration and can improve the searchability of your video.
Make sure your videos have clear, understandable captions, whether you are using online video editing tools or hiring a video editing company.

4.  Use the Right Format for Every Social Media Platform

Every social media platform has different formats for how videos should appear. If you want your video to fit and look good, make sure to follow these formats.

• Use a vertical video format for TikTok or Instagram Reels (vertical 9:16).
• Use a wide video format for YouTube (horizontal 16:9).
• Use a vertical or square (1:1) video format for Facebook and LinkedIn.
• Use full-screen vertical videos for stories.

When you use the incorrect size, your video may appear chaotic or get chopped off. Poor format decreases you’re reach and rank of your profile. To resolve this issue, a lot of online video editing applications come with pre-made sizes. For a more professional look in video, it is a wise decision to get custom video editing services.

5.  Enhance the Audio and Lighting

Poor lighting and audio quality can decrease the interest of viewers, irrespective of the quality of the content. To share the powerful message, you have to maintain the audio quality and lighting of your video. For this, you can capture your video in quiet and well-lit areas. Appropriate editing also helps in bringing out the best from the captured video.

You can make your video stand out by adjusting the color tones, contrast, or brightness. Audio editing can also equalize sound levels and eliminate background noise. When you ensure the audio and lighting quality, viewers will view your video multiple times, which will eventually boost your profile.

You can edit these factors through new features of online video editing applications, but for editing large-scale videos, you may need assistance from a video editing company. The editing companies have all the resources to enhance the clarity of both audio and visual.

6.  Ensure Story Telling in the Video

There should be a beginning, middle, and end to even brief videos. Telling stories is what makes your video memorable and keeps the audience interested. People want to know the whole story in a single video, so instead of making parts of a long video, edit it in a way that delivers the desired message to the target audience. It increases your profile visibility and reach.

For this, you can take your audience on a brief journey by introducing an issue, outlining a solution, and concluding with a call to action, rather than just showcasing a product or offering advice.

7.    Include Creative and Attractive Effects and Transitions

Eye-catching effects, interesting animations, and seamless transitions may keep viewers interested and give your videos a professional look. But using too many eye-catching effects can appear overwhelming to your audience.

Making thoughtful use of effects and transitions improves your video and does not detract from the viewers. Pre-set animations are available in online video editing programs, but you can obtain customized effects that complement your content objectives by using professional video editing services.

8.  Creatively Use Old Content Again

To produce original content, you do not always have to record new video. Reduce the size of outdated videos, add fresh overlays, or put pieces together to create compilations to recycle them.

Brands and producers with huge video portfolios will particularly benefit from this. A ten-minute lesson can be divided into three to five brief segments for Instagram Reels or TikTok. Repurposing footage in fresh, captivating ways that fulfill platform specifications and current trends is a specialty of custom video editing services.

In the End

Video content is important in a world where graphics are the key to social media success. However, not every video works and gains views in a competitive environment. To gain views and to up your profile, you need high-quality, well-edited video content. Well-edited video not only enhances your profile but also attracts followers and drives engagement. You can use these tips during video editing to make it perfect for the target audience.

If you still don’t know how to start video editing, you can consider Video Jeeves to assist in your video editing journey. It provides suggestions and comprehensive services for video editing. By collaborating with them, you get a team of professional editors who know how to craft video to grab the attention of the maximum viewers. Stop thinking and start earning through your social media profile by employing the best online video editing service.