Do you know how to use SEO in your digital marketing strategy?

More people than ever are turning to Google and other search engines to find information and buy products. But what if you’re a small business struggling to appear in search results?

Many small businesses believe that because they don’t have huge marketing budgets, they’re unlikely to appear on the first page of Google (crucial for generating visibility, traffic and conversions), but this is certainly a misconception.

Search for small businesses is all about helping SMBs increase their organic search visibility. There are a number of practical tips you can follow to ensure your website is optimized.

What is SEO?

Search engine optimization (SEO) refers to the practice of getting your website more visibility on the organic search results page, i.e., not in the paid ads that appear at the top of the page.

Including elements from both a technical and content perspective, SEO improvements aim to increase awareness and traffic to your site, improve rankings, and ultimately generate more inquiries, sales, or conversions.

Google uses MANY methods to decide which pages deserve top positions on its search engine results pages (SERPs), and is constantly changing and updating its algorithms to improve the user experience, keeping SEO experts on their toes.

Google bases its rankings primarily on two basic principles – relevance and authority. Search engines assess relevance based on the content of the page, as well as the quality and quantity of links pointing to that page.

While Google has said it doesn’t have a specific measure of how authoritative a website is, if it contains low-quality content and no external links from reputable sources, it’s likely to not perform well in search results.

The best way to rank higher these days involves a combination of technical SEO, quality link building, and on-page SEO to provide the most informative and useful content.

So, what can your business do with SEO to help you market your website organically on Google?

Website Structure:

Good news if you’re reading this before you start building your business website – taking SEO into account when building your website will allow you to structure it in a way that’s user-friendly and search engine friendly.

It’s important that your website follows a logical structure; for example, an e-commerce site might have a home page followed by a variety of category pages, with subcategories and finally product pages. If your structure is difficult for a user to follow, it’s likely that Google and other search engines will have trouble understanding it too. Click Here for SEO Packages Dubai

Even if your website has been up and running for several years, it’s worth reviewing it and seeing if you can make changes to simplify its structure.

Improve UX and speed:

Gone are the days when simply stuffing a page with keywords would help you rank better for that keyword – this is now considered spammy as it doesn’t provide the user with information relevant to their query.

Google’s main focus is now on producing results that provide the best user experience, both in terms of the content on the page and how users interact with it.

UX and SEO for small businesses are now inextricably linked. If a user finds navigating your pages a difficult process, they’re likely to leave quickly. Search engines are quicker than ever to identify these pages and rank them accordingly.

It’s all too easy these days to return to a search results page and choose an alternative if your original choice is taking too long. Using a tool like Google Page Speed ​​Insights, you can quickly diagnose any issues affecting your page speed – fix them as quickly as possible and provide your users with the best possible experience.