The Ethiopia Mobile Value-Added Services (VAS) Market size was valued at around USD 2.28 billion in 2024 and is projected to reach USD 8.19 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 23.75% during the forecast period, i.e., 2025-30.

Ethiopia Mobile Value-Added Services (VAS) Market Driver:

Digital Infrastructure Expansion to Fuel the Mobile VAS Market Growth – The growing efforts to expand digital infrastructure in Ethiopia, including the rollout of 3G and 4G networks, play a pivotal role in shaping the Mobile Value-Added Services (VAS) market. This occurs in different verticals, such as education, healthcare, and agriculture, where mobile application improves access to vital services and information. In which, VAS providers partner with local organizations and entrepreneurs to create tailored applications to address specific needs within these sectors. Moreover, as Ethiopia’s digital infrastructure continues to expand and improve, the market for mobile VAS is expected to witness sustained growth.

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Key Market Reports Highlights

• Market Dimensions & Projections
• Pricing Evaluation
• Recent Strategic Moves by Companies
• Primary Stakeholders
• Import/Export Trend Analysis
• Competitive Landscape Assessment
• Emerging Opportunities
• Market Trends and Indicators

 

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Ethiopia Mobile Value-Added Services (VAS) Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2024

-Historical Period: 2020 to 2023

-Forecast Period: 2025 to 2030

• By Services
  • Short Messaging Services (SMS) – Market Size & Forecast 2020-2030, USD Billion
  • Multimedia Messaging Services (MMS) – Market Size & Forecast 2020-2030, USD Billion
  • Location-based Services- Market Size & Forecast 2020-2030, USD Billion
  • Mobile Email & IM- Market Size & Forecast 2020-2030, USD Billion
  • Mobile Money- Market Size & Forecast 2020-2030, USD Billion
  • Mobile Advertising- Market Size & Forecast 2020-2030, USD Billion
  • Mobile Infotainment- Market Size & Forecast 2020-2030, USD Billion
  • Others- Market Size & Forecast 2020-2030, USD Billion
• By Store
  • Google Play- Market Size & Forecast 2020-2030, USD Billion
  • App Store- Market Size & Forecast 2020-2030, USD Billion
  • Others- Market Size & Forecast 2020-2030, USD Billion
• By Type
  • Free- Market Size & Forecast 2020-2030, USD Billion
  • Paid – Market Size & Forecast 2020-2030, USD Billion
• By End Users
  • BFSI- Market Size & Forecast 2020-2030, USD Billion
  • Education- Market Size & Forecast 2020-2030, USD Billion
  • Sports- Market Size & Forecast 2020-2030, USD Billion
  • Retail- Market Size & Forecast 2020-2030, USD Billion
  • Government- Market Size & Forecast 2020-2030, USD Billion
  • IT & Telecom- Market Size & Forecast 2020-2030, USD Billion
  • Healthcare- Market Size & Forecast 2020-2030, USD Billion
  • Others- Market Size & Forecast 2020-2030, USD Billion
• By Region
  • East
  • West
  • North
  • South

 

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Ethio Telecom, Amha Wehibe, NextStep Technology, Fidel Technologies, Safaricom and others

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