The Global Energy Drinks Market size was valued at USD 87 billion in 2024 and is projected to reach USD 134 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.02% during the forecast period, i.e., 2025-30. According to MarkNtel Advisors Study.

Global Energy Drinks Market Driver:

Awareness About Health and Hydration – People are now more attentive, aware, and active toward their health. Along with this awareness, the concern of proper and adequate liquid intake has also been infiltrated into daily life. As a result, consumers have found a rewarding solution through energy drinks to fulfill the goal of being hydrated and taking liquids throughout the day. Besides staying hydrated, the nutrients and vitamins present in such energy drinks upgrade their health. Spurred by these trends, manufacturers have noticed increased demand and production. As such, growing health awareness concerns and the appetite for staying hydrated drive the energy drinks industry. Furthermore, the added advantage of flavors and taste expands the youth’s palate of liquid intake, leading to further expansion of energy drink types.

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Key Market Reports Highlights

• Market Dimensions & Projections
• Pricing Evaluation
• Recent Strategic Moves by Companies
• Primary Stakeholders
• Import/Export Trend Analysis
• Competitive Landscape Assessment
• Emerging Opportunities
• Market Trends and Indicators

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Global Energy Drinks Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2024

-Historical Period: 2020 to 2023

-Forecast Period: 2025 to 2030

• By Nature of Product
  • Organic
  • Non-Organic
  • Natural
• By Product
  • Alcoholic
  • Non-Alcoholic
• By Customer
  • Teenagers
  • Adults
  • Geriatric
• By Distribution Channel
  • Off-Trade
  • On-Trade
• By Consumption
  • Drinks
  • Shots
  • Mixers
• By Region
  • North America
  • South America
  • Europe
  • Asia-Pacific
  • The Middle East & Africa  

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Power Horse, Taisho Pharmaceutical Co Ltd, Heinz, GSK, Goldwin Healthcare, Others are looking forward to strengthening their market positions.

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Global Energy Drinks Industry Recent Development:

In 2022, The Coca-Cola Company added Monster Reserve White Pineapple and Monster Reserve Watermelon to its Europacific Partners (CCEP) monster line-up.

In 2022, Red Bull in India launched a new Red-Edition with a watermelon flavor.

In 2022, Starbucks, in partnership with PepsiCo, launched the energy drink “Baya” with mango guava, raspberry lime, and pineapple passionfruit flavors.

Data-Driven Insights Backed by Proven Research

We follow a tried-and-tested research methodology that blends top-down and bottom-up approaches to deliver highly accurate market insights. Every report is powered by data triangulation, ensuring well-rounded and validated findings.

From smart sample selection and reliable data collection to in-depth analysis and precise forecasting, our process is designed to minimize error and maximize impact.

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