Wikipedia is an essential part of your organization’s online presence and reputation. It has amazing domain authority and is one of the most visited websites on the internet. Being an open source platform, it allows any users to contribute to this platform. In this way, it is becoming a valid educational source for millions of people around the world. Any one search anything from anywhere in the world to have a basic knowledge on any topic. Wikipedia is one of the most visited websites in the world and often appears at the top of search engine results. As a result, it is a key factor in influencing public perception. For brands, it can add credibility, provide quality, and enhance online presence.

How can you use Wikipedia editing for brands?

To become an editor of Wikipedia page you first have to understand the policies of Wikipedia page. Understand everything around neutrality and verifiability. First you have to know everything about the rules and policies then you can become an editor of Wikipedia page. Today in this article we are going to discuss How can you use Wikipedia editing for brands? So, let’s start: –

• Don’t take Wikipedia as a marketing tool

Wikipedia always aims for neutral, verifiable factual information not for any type of advertising or promotional content. All the contents on Wikipedia have to be factual, based on reliable, third party publications. It can also be from the newspapers articles or academic journals. The Wikipedia community will probably remove any promotional language or advertisements about any company or brand. But using Wikipedia page as a valid source of information for your academic knowledge is very effective. If you are looking for any basic information, then you can look for Wikipedia page.

• Notability is important: –

Your organization has to be significant enough to get featured on a Wikipedia page. Wikipedia then ultimately, decides notability by significant 3^rd party coverage. You could be the biggest manufacturer of any simple product in the world, but if you do not have significant news coverage, then you might not get the chance to feature on the Wikipedia. You may want to compile a list of sources and figure out what content you can actually substantiate with verifiable references. Wikipedia is very strict about facts and neutral information. A top quality Wikipedia profile builds on facts, so having notability is important.

• Conflict of interest must be disclosed

Employees, public relations professionals, or paid editors should disclose their connection to the brand. Although Wikipedia discourages direct edits by those with a COI. It is always important to disclose the interest as it will clear all the things. If you have a high profile page then there is a chance that your page will attract vandalism. So, it is always important to disclose it. What are the steps that you have to follow? Let’s checkout the questions: –

• Create an account and declare their COI.
• Use the Wikipedia talk page of the article to suggest edits.
• Make edits during the articles for creation process.

 

• Use reliable sources

If you are mentioned in one Wikipedia page, more editors may be likely to include you to another page they are editing or select your business when they make a new page. All content needs to be supported by reliable, independent references. It is always important to use reliable sources. While creating a Wikipedia profile you have to keep in mind that the page follows a standard so that it can survive in the vast competitive market. The more credible the source, the higher the chances your edits will be accepted and stay on the page. Links and mentions from other Wikipedia pages can help you build brand recognition and credibility. So, use your resources wisely and get approved fast.

• Beware of copyrights

The copyright policy of the Wikipedia community is very strict with respect to images and content. Anything that is copy and pasted specifically from your own website (or any site) will be deleted by another editor. You must write unique content sourced from trustworthy 3^rd party sources.

Conclusion: –

Wikipedia was designed as a community based and non-biased encyclopaedia. Brands are presented with a specific opportunity here to provide the world with relevant and accurate information in a balanced way. Take your time, follow the right steps, and choose the right professional Wikipedia page editing services for your brand. Creating or editing a Wikipedia page requires lots of research and source which should follow all the guidelines and policies of Wikipedia. But if you can connect with the right agency then everything becomes easy.