Introduction to Born X Raised

In the ever-evolving world of streetwear, certain brands transcend fashion to become cultural symbols. Born X Raised is one such name. Founded on the streets of Venice, California, this brand has grown from a hyperlocal project into an internationally recognized label worn by celebrities, athletes, and everyday people alike. But Born X Raised is more than just hoodies and caps—it’s a narrative about roots, resistance, and identity.

Origins: Venice Beach, California

The origin story of Born X Raised begins in the heart of Venice Beach, a neighborhood that has undergone massive gentrification over the past few decades. Founders Spanto (Chris Printup) and 2Tone (Alex Erdmann) created the brand not just to showcase West Coast culture, but also to protest the rapid displacement of the local communities they grew up in.

From the start, Born X Raised was rooted in authenticity. It wasn’t launched in a boardroom or backed by corporate dollars. It was a response—emotional, raw, and unapologetic—to a changing neighborhood and disappearing way of life.

The Name Says It All

“Born X Raised” isn’t just a catchy name—it’s a declaration. It emphasizes a connection to one’s birthplace, the pride of growing up in a specific culture, and a commitment to preserving that identity. The “X” symbolizes resistance and contradiction, which is fitting for a brand born out of defiance.

The name resonates deeply with anyone who has seen their neighborhood change or felt erased by modernization. It’s a brand for those who remember the old streets and fight to protect their stories.

Aesthetics and Design Language

Bornxraised hoodie is known for its bold graphics, street-savvy slogans, and heavy use of Old English typography. The designs often feature imagery from Chicano culture, local LA references, and vintage elements that harken back to the early 90s.

But the design language isn’t just about nostalgia—it’s a political and cultural statement. Each drop is infused with meaning. Whether it’s a T-shirt paying homage to a fallen friend or a hoodie referencing local landmarks, the messaging is always intentional and impactful.

Cultural Relevance and Collaborations

Born X Raised has successfully bridged the gap between underground authenticity and mainstream appeal. While maintaining its raw, street-level roots, the brand has collaborated with major names like the Los Angeles Dodgers, the NHL, and even the NFL. These partnerships may seem unlikely on the surface, but they reflect Born X Raised’s ability to blend street culture with institutional icons in a way that feels organic, not forced.

These collaborations are never watered down. Instead, they bring Born X Raised’s message to larger platforms, spreading its influence while keeping its identity intact.

Tragedy and Legacy: The Loss of Spanto

In 2023, the streetwear community was rocked by the untimely passing of co-founder Spanto. A cancer survivor, Spanto was not just a designer but a storyteller, community leader, and cultural curator. His death left a massive void in the brand and the LA streetwear scene at large.

Yet, his vision continues to live on. Under the leadership of 2Tone and the loyal Born X Raised team, the brand has continued to release new collections and collaborate with artists and organizations that reflect its original mission.

More Than Fashion: A Community Voice

Born X Raised is not just a brand—it’s a community platform. From local pop-ups to charity initiatives, the label consistently finds ways to give back. Their events often center around bringing people together in real life, creating space for dialogue, healing, and cultural pride.

The brand’s social media presence also reflects this community-first mindset. Instead of focusing solely on product drops, Born X Raised uses its platform to highlight issues affecting local neighborhoods, artists, and youth programs.

Influence on the Streetwear Landscape

What sets Born X Raised apart is its uncompromising stance on authenticity. In a time when many brands are created purely for profit or hype, Born X Raised has managed to remain true to its core values. This authenticity is precisely why it resonates so deeply with its audience