According to Markntel Advisors Report, Adtech Market is expected to grow at a significant growth rate, and the analysis period is 2025-2030, considering the base year as 2024.Consistent monitoring and evaluating of market dynamics to stay informed and adapt your strategies accordingly. As a market research and consulting firm, we offer market research reports that focus on major parameters including Target Market Identification, Customer Needs and Preferences, Thorough Competitor Analysis, Market Size & Market Analysis, and other major factors. At the end, we do provide meaningful insights and actionable recommendations that inform decision-making and strategy development.

Digital advertising campaigns are created, delivered, and measured by advertisers using a variety of tools and software which are collectively referred to as Adtech or advertising technology. Adtech facilitates the purchase and sale of digital advertisements.

 

Adtech Market Research Report & Summary:

The Global Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.                   

Time Period Captured in the Report:

• Historical Years: 2020-2023
• Base Years: 2024
• Forecast Years: 2025-2030

Who are the Key Players Operating in the Adtech Market?

The top companies of the Adtech Market ruling the industry are: 

Adobe, Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Meta Platforms Inc., Google Incorporation, Microsoft Incorporation, SpotX, Twitter Incorporation, Verizon, Affle International Pte. Ltd., Inmobi, The Trade Desk, Inc., CopyAI, Inc., Zeta Global Holdings Corp., Others

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What is included in Adtech Market Segmentation?

The Adtech Market explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic.  The further bifurcations are as follows:

• By Offering
  • Solution- Market Size & Forecast 2020-2030, USD Million
    • Demand-Side Platforms (DSPs)- Market Size & Forecast 2020-2030, USD Million
    • Supply-Side Platforms (SSPs)- Market Size & Forecast 2020-2030, USD Million
    • Ad Networks- Market Size & Forecast 2020-2030, USD Million
    • Data Management Platforms (DMPs)- Market Size & Forecast 2020-2030, USD Million
    • Others
  • Services- Market Size & Forecast 2020-2030, USD Million
    • Professional Services- Market Size & Forecast 2020-2030, USD Million
      • Training & Consulting- Market Size & Forecast 2020-2030, USD Million
      • Advertising Type & Integration- Market Size & Forecast 2020-2030, USD Million
      • Support & Maintenance- Market Size & Forecast 2020-2030, USD Million
    • Managed Services- Market Size & Forecast 2020-2030, USD Million
• By Advertising Type
  • Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
  • Non-Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
• By Advertisement Channel
  • Television Advertising- Market Size & Forecast 2020-2030, USD Million
  • Radio Advertising- Market Size & Forecast 2020-2030, USD Million
  • Digital Out-of-Home (DOOH) Advertising- Market Size & Forecast 2020-2030, USD Million
  • Others (Mobile/Tablet Advertising)
• By Advertisement Format
  • Image- Market Size & Forecast 2020-2030, USD Million
  • Video- Market Size & Forecast 2020-2030, USD Million
  • Text- Market Size & Forecast 2020-2030, USD Million
  • Others
• By Enterprise Size
  • Small and Medium Enterprise (SME)- Market Size & Forecast 2020-2030, USD Million
  • Large Enterprise- Market Size & Forecast 2020-2030, USD Million
• By Platform
  • Mobile- Market Size & Forecast 2020-2030, USD Million
  • Web- Market Size & Forecast 2020-2030, USD Million
  • Others- Market Size & Forecast 2020-2030, USD Million
• By End User
  • Retail & Consumer Goods- Market Size & Forecast 2020-2030, USD Million
  • BFSI- Market Size & Forecast 2020-2030, USD Million
  • Hospitality- Market Size & Forecast 2020-2030, USD Million
  • Media & Entertainment- Market Size & Forecast 2020-2030, USD Million
  • Transport & Logistics- Market Size & Forecast 2020-2030, USD Million
  • Healthcare- Market Size & Forecast 2020-2030, USD Million
  • IT & Telecom- Market Size & Forecast 2020-2030, USD Million
  • Education- Market Size & Forecast 2020-2030, USD Million
• By Region
  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

Explore the Complete Adtech Market Analysis Report – https://www.marknteladvisors.com/research-library/adtech-market.html

Adtech Market Driver:

Adoption of Generative AI Tools for Scalable Implementation of Ads Propelling Market Growth – By creating generative AI-based advertising solutions, adtech companies are improving their products and propelling market growth. This enables them to offer cutting-edge products and services revolutionizing their business model. Large-scale personalized content creation is made possible by generative AI which gives Adtech businesses the ability to tailor advertisements to the particular tastes and habits of their target market. Approximately 40% of C-suite executives plan to increase their investments in generative AI, according to industry surveys.

For instance; RTB House unveiled ContentGPT in November 2023 which makes use of Generative Pre-Trained Transformers and Large Language Models to acquire important insights into the unique interests and intentions of web page readers throughout the Open Internet.

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