Trapstar is more than just a clothing brand — it’s a cultural force. Born on the gritty streets of West London, Trapstar represents ambition, mystery, and the raw voice of the streets. With its powerful slogan “It’s A Secret”, the brand built its legacy through word-of-mouth, underground energy, and deep ties to music, fashion, and identity.

From its grassroots beginnings to global recognition, Trapstar is a label for those who move in silence, hustle with confidence, and wear their truth.

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Origins: From Street Hustle to Street Royalty

Trapstar was founded in 2005 by three friends — Mikey, Lee, and Will — who started by printing T-shirts in their homes and selling them out of car trunks and backpacks. Their designs resonated deeply with the youth: bold, dark, and unapologetic.

The name Trapstar is a fusion of opposites:

• Trap represents the hustle, the streets, and survival.
• Star represents ambition, light, and rising above limitations.

Together, the name tells a story: you can come from the darkest places and still shine bright.

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The Message: “It’s A Secret”

Trapstar’s now-iconic slogan, “It’s A Secret,” captures its underground approach. The brand grew without flashy marketing or big campaigns. Instead, it relied on authenticity — people discovering the brand through music, art, and culture.

This mysterious edge only increased its appeal. Wearing Trapstar means you’re part of something real, something not everyone understands — and that’s exactly the point.

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The Look: Raw, Edgy, and Loud

Trapstar clothing is instantly recognizable — bold prints, statement pieces, and a certain rebellious energy. The designs reflect urban life: sometimes gritty, sometimes surreal, but always powerful.

Signature style features include:

• Decoded Logos – often glitched, reversed, or split across garments
• Gothic Fonts – large typefaces printed across jackets and hoodies
• Dark Colorways – black, red, grey, and camo dominate
• Streetwear Cuts – oversized hoodies, slim-fit cargos, puffers, and technical vests
• High-impact graphics – flames, stars, barbed wire, and slogans

Every piece is made to stand out while staying rooted in street culture.

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Music and Culture: The Core of Trapstar

Trapstar gained serious traction by aligning with UK rap and grime culture. Early support from artists like Giggs, Skepta, Wretch 32, and Kano helped build a loyal following. These artists weren’t just endorsers — they lived the brand.

As Borsello Trapstar evolved, its reach grew globally. Big names like Rihanna, A$AP Rocky, Drake, and The Weeknd have been seen in Trapstar, helping to launch the brand into the international spotlight.

In 2016, Trapstar partnered with Roc Nation, Jay-Z’s label, giving it serious backing and further credibility in the fashion and music world.

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Hype and Exclusivity

Trapstar has mastered the art of hype. The brand thrives on limited drops, secret collections, and surprise restocks. Each release sells out fast, and anticipation builds across social media.

Key pieces like the Hyperdrive Puffer, Decoded Hoodies, and Chenille Tracksuits are not just clothes — they’re symbols of identity, instantly recognized by those who know.

To wear Trapstar is to be part of an underground elite — fashion-forward, but never desperate for validation.

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Flagship Items

Some of Trapstar’s most iconic items include:

• Hyperdrive Jacket – Techwear-meets-streetwear with bold branding and unique textures
• Decoded Hoodie – Minimalist and mysterious, with Trapstar branding split or hidden
• Tactical Vests and Pants – Street armor with style
• Logo Puffer Jackets – High warmth, high impact
• Matching Tracksuits – Sharp silhouettes with signature fonts

Each item is designed to make a statement without needing to explain itself.