Saudi Arabia is changing fast. From social media to e-commerce, new trends shape how people live, shop, and connect. Lets explore the top trends to watch in 2025. Whether you’re a business owner, marketer, or curious reader, these Saudi insights will keep you ahead. Let’s dive in.

1. Social Media Rules Daily Life

Saudi Arabia loves social media. Over 34 million people use platforms like WhatsApp, Instagram, and TikTok. That’s 99.6% of the population! Saudis spend about 3 hours daily on social media, more than the global average of 2 hours 24 minutes. Why does this matter? It’s where trends start and brands grow.

Top Platforms in Saudi Arabia

• WhatsApp: 30.39 million users. It’s the go-to for messaging and staying connected.
• Instagram: 27.88 million users. Perfect for brands and influencers to share visuals.
• YouTube: 31.40 million viewers. Saudis watch videos for entertainment and learning.
• TikTok: 18.6 million users. Short videos drive viral trends, especially among youth.
• Snapchat: 24 million users. Its privacy features appeal to Saudi culture.

Why Saudis Love Social Media: People use these platforms to connect with friends, follow news, and express themselves. Younger users (18-24) make up 44% of the audience, making them key trendsetters.

How to Use This Trend

For businesses, focus on short, engaging videos. Post regularly on TikTok and Instagram. Use Arabic content to build trust. Partner with local influencers like Ahmad Alshughairi to reach millions.

2. E-commerce and Social Commerce Boom

Online shopping is huge in Saudi Arabia. With 99% internet access, Saudis buy everything online. E-commerce is growing, and social commerce—shopping on platforms like Instagram and TikTok—is exploding. The social commerce market could hit $5.1 billion by 2029.

What’s Driving E-commerce Growth?

• High Smartphone Use: 93.9% of Saudis use mobile devices, with apps like Amazon.sa and Noon leading the way.
• Fast Internet: Mobile internet speed averages 90.49 Mbps, making shopping smooth.
• Vision 2030: Government support for digital platforms boosts online sales.

How to Use This Trend

Create mobile-friendly websites with easy payment options. Sell directly on Instagram or TikTok shops. Offer fast shipping to win customers. Use social media ads to target young shoppers.

3. Vision 2030 Fuels Digital Transformation

Saudi Arabia’s Vision 2030 plan is changing the country. It aims to diversify the economy and boost technology. This has led to more internet users and local digital platforms. The plan also encourages Saudization, hiring more Saudi nationals, and empowering women in the workforce.

Key Impacts of Vision 2030

• Internet Growth: 99% of Saudis are online, thanks to better infrastructure.
• Women in Work: Women now make up 33.6% of the workforce, up from 17.4% five years ago.
• Local Content: More Arabic apps and platforms are being created.

How to Use This Trend

Support Vision 2030 goals in your business. Hire local talent and create Arabic content. Invest in tech solutions like AI or apps to align with the digital push.

4. Gaming and Esports Take Off

Gaming in Saudi Arabia is massive. Over 21 million players make it the 19th largest gaming market globally. The industry grows 22% yearly, with mobile gaming leading the way. Saudis spend 30 minutes to 2 hours daily playing games, especially during Ramadan.

Why Gaming Is Trending

• Young Audience: Gen Z loves gaming and follows influencers on Twitch and YouTube.
• Esports Events: Saudi hosts global tournaments, attracting players and brands.
• Mobile Growth: Fast internet and affordable smartphones fuel mobile gaming.

How to Use This Trend

Sponsor gaming events or partner with influencers. Create mobile games or ads targeting gamers. Engage with gaming communities on social media to build loyalty.

5. Cultural and Tourism Trends

Saudi Arabia is opening up to tourists. New destinations like Diriyah and the Red Sea islands are drawing visitors. Events like Expo 2030 and the 2034 World Cup will put Saudi on the global stage. Cultural sites like At-Turaif, a UNESCO World Heritage Site, showcase Saudi heritage.

What’s New in Tourism

• Diriyah: A historic site with galleries and events, perfect for cultural tourism.
• Red Sea Project: Luxury resorts and islands like Sindala are opening.
• Global Events: Hosting major events boosts Saudi’s image.

How to Use This Trend

Promote tourism businesses on social media. Create content about Saudi culture in Arabic and English. Partner with travel influencers to showcase new destinations.

6. Ramadan Shapes Consumer Behavior

Ramadan is a key time for businesses. Saudis increase mobile use, watch more videos, and shop for deals. Brands create special campaigns with recipes and TikTok trends to connect with consumers.

Ramadan Trends

• More Screen Time: 60% of Saudis use phones more during Ramadan.
• Shopping Deals: People hunt for promotions on social media.
• Video Content: Brands share recipes and tips to engage audiences.

How to Use This Trend

Plan Ramadan campaigns early. Post video content on YouTube and TikTok. Offer special deals to attract shoppers. Use culturally relevant messages to build trust.

Why These Trends Matter

Saudi Arabia is a dynamic market. Its young, tech-savvy population drives change. Businesses that adapt to these trends can grow fast. Focus on mobile, social media, and cultural relevance to succeed. Vision 2030 and global events make 2025 a big year for Saudi Arabia. Look for Write for us Saudi Arabia Opportunities to highlight your thoughts and ideas in the ever green industry of Saudi Arabia.

Take Action Now

Ready to tap into Saudi Arabia’s trends? Start with these steps:

1. Create Arabic social media content for platforms like Instagram and TikTok.
2. Build a mobile-friendly e-commerce site with fast payment options.
3. Partner with local influencers to boost your brand.
4. Align your business with Vision 2030 goals, like hiring local talent.
5. Plan Ramadan campaigns to engage shoppers.

Stay ahead by watching Saudi Arabia’s digital and cultural shifts. The opportunities are huge, but you need to act fast.