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Why Most Businesses Miss the Right Keywords
Many brands jump into SEO with big hopes, but without real keyword research, even the best content gets buried.
You write blogs, post updates, run ads… yet the right audience never arrives.
That’s because most people guess what users search.
Google Keyword Planner removes the guesswork, it tells you the truth behind search trends.
And that’s exactly why top teams offering digital marketing services in Bangalore depend on it before creating any strategy.
What Google Keyword Planner Actually Does
Keyword Planner is part of Google Ads.
It helps you:
- Discover what people are searching for
- See how often keywords are searched
- Check competition levels
- Understand cost per click (CPC) for ad planning
- Find new keyword ideas based on your website or product
In short, it’s the foundation of every SEO and PPC plan.
How to Access Google Keyword Planner
No advanced setup needed. Here’s the simple route:
- Go to ads.google.com
- Sign in with your Google account
- Click Tools & Settings → Keyword Planner
- Choose either:
- Discover new keywords, or
- Get search volume and forecasts
That’s it, you’re inside the same tool professionals use for research.
How Keyword Planner Helps Businesses
Let’s say a café owner wants to promote “cold coffee in Bangalore.”
Instead of targeting just “coffee,” Keyword Planner reveals:
- “best cold coffee near MG Road”
- “cold brew café in Bangalore”
- “coffee shop open late Bangalore”
These are real user searches, not guesses.
This is exactly how agencies offering digital marketing services in Bangalore find intent-based keywords that attract ready-to-buy audiences.
Keyword Planner Tips Every Marketer Should Know
- Start with Your Website URL
Paste your site link in the search bar, Keyword Planner scans it and suggests ideas directly related to your content.
It’s the easiest way to find relevant keywords fast.
- Use Filters Wisely
Apply filters for:
- Location (e.g., Bangalore, India)
- Language
- Search network (Google only or Google + partners)
These filters make your data accurate and audience-specific.
- Look Beyond High Volume
High search volume doesn’t always mean high potential.
Sometimes, medium-volume keywords have stronger intent, meaning users are closer to action.
Example:
Instead of “digital marketing,” go for “affordable digital marketing services in Bangalore.”
- Check Keyword Competition
Keyword Planner tags each keyword as Low, Medium, or High competition.
Use this smartly:
- For blogs: pick low to medium competition
- For ads: balance between competition and CPC
- Use the “Grouped Ideas” Tab
This section clusters keywords by themes.
If you’re a digital agency, you’ll see groups like:
- SEO services
- PPC management
- Social media packages
Perfect for structuring blog categories or campaign themes.
- Study Seasonal Trends
Keyword Planner shows search history for up to 12 months.
For example:
Searches for “gift hampers” spike around festivals.
That helps you plan content calendars ahead of time.
- Focus on Long-Tail Keywords
Short keywords are crowded.
Long-tail ones, like “best digital marketing agency in Bangalore”, have less competition but high conversion.
They’re the secret weapon of every smart marketer.
Why Keyword Planner Matters More Than Ever
Today’s search behavior changes fast.
Voice queries, AI assistants, and local searches all influence results.
Keyword Planner helps you track what’s trending now, not last year.
It keeps your content aligned with real user behavior, a reason every expert offering digital marketing services in Bangalore swears by it.
Common Mistakes Beginners Make
- Ignoring local search terms
- Targeting only high-volume keywords
- Not checking competition before running ads
- Skipping negative keywords in campaigns
- Forgetting to update keyword lists monthly
Avoiding these can save both time and ad budget.
How Keyword Planner Supports SEO & Ads Together
GSC shows what’s performing.
Keyword Planner shows what can perform next.
Use them together to:
- Identify keyword gaps
- Write data-backed content
- Plan PPC ads that match organic goals
That’s how professionals offering digital marketing services in Bangalore create cohesive growth strategies.
Why Choose Eflot?
Among agencies providing digital marketing services in Bangalore, Eflot stands out for one reason, data-driven clarity.
Every project starts with in-depth keyword analysis, not blind posting.
From SEO to PPC, every move connects back to real user intent.
Keyword Planner isn’t just for advertisers, it’s a tool every marketer should master.
It teaches what people actually type, how often they search, and what matters most to them.
So before you create another blog or campaign, open Keyword Planner.
Start with facts, not guesses.
If you need help turning that data into real growth, reach out to Eflot, a trusted provider of digital marketing services in Bangalore.
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Call: 79966 69915
Email: service@eflot.com
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Jhon Kary
Raj Shekhar
